Search Engine Optimization Tools

Simply put, off-page factors are what other websites say about your website.

Now in the real world, unless your J.K Rowling or the latest Hollywood diva, - NOBODY IS GOING TO WRITE ANYTHING ABOUT YOU OR YOUR WEBSITE!

It's an ugly truth, but one we all have to live with. So we must create the 'off-page factors' ourselves by creating link partners. At first - that might sound phony. But the way I look at it is pretty much the way I would approach a bricks and mortar store.

It takes time and effort.

The Web may be 'new-fangled' to some, but the currency it trades in is the same as any business. Working Hard and Working Smart.

Now there's no way I can help you with the first part of the algorithm. Your work habits are down to you pal. But with the second part, I can make a real difference.

You're going to need three sets of tools to get the job done properly. Now I'm a guy who's bought them all, and tested them all in the real world, so I'm going to give you the shortcuts. You will need:

A tool to analyze the competition's on-page and off-page factors, unlock the keys to their success, and monitor your own sites progress to success

I think of this as the 'SEO tool' - the tool that burrows through SE listings and URLs - crunching numbers - and doing perfectly, in minutes, what would take you weeks to do poorly. This SEO tool is SEOElite. It does all of this and much much more. PLUS, it actually, helps you build links in unique ways. Consequently, I regard it as possibly the single most useful SEO tool.

The second tool you will need is:

A tool to help you build and maintain the links

I think of this tool as the 'Link Database Plus' tool. Of course, you could maintain your links by hand - I used to - it's brutal. And if your a PHP whiz, or prepared to put in some time with scripts you can easily download a free script and set up an automatic link exchange with an 'Add URL' page. As a matter of fact, I recommend that you do that - but only after you have set up you primary directory with ARELIS.

Why? Because search engines love crawling the plain-jane HTML pages Arelis pumps out, and just a couple months after you launch your site all your link pages will have the coveted google green bar and you won't need to go looking for link partners. They will be hammering on your door - about 50 to 100 a day. Automatic link scripts sometimes create URLs with huge or multiple variables the SE's choke on. Besides, you will need to manually check all the links anyway just to cull out the guys who are cheating you with back links on orphan pages, not to mention the smart alecks excluding your link from the SE's crawl with robots.txt.

I currently manage over a dozen website link databases with Arelis. It's brilliant. I get the control as if I'm 'manually' maintaining the links, but Arelis does all the grunt work. It ensures that my link partners are all linking back. Plus it's built in email client, browser and targeted 'link partner search' features make it totally invaluable.

That's it - my SEO hammer and saw - SEOElite and Arelis. It's all you really need.

Unless, of course, you're greedy... and are running too many websites for the time available, or maybe it's that miserable day job still chewing up your time. When are you ever going to find the time to CREATE SOME CONTENT.

What if I told you - you can create unique, original new content daily without writing a single word.

Sounds too good to be true. At least, that's what I thought. But there is a program that works like a charm. Using the latest RSS technology, it will focus on your keywords, gather a fresh new newspage everyday and then archive it the next day in SE-friendly HTML.

Day after day.

And don't worry about anyone else having the same page or SE footprint recognition or the pages being generated at the same time or anything else. This is a brilliantly written application that truly will build you an original and unique archive of SE friendly pages focused on your keywords. And if you want, you can even have every occurrence of your keywords in those new pages link to your homepage or any other pages you want. You can even fix it so that the search engines won't follow the news links too, that way there's no PR leakage from your new content pages. This brilliant program is POWERRSS

Incidentally, if you haven't already downloaded your free copy of SEO Made Easy, don't delay - the techniques really work - and ITS FREE.

Download free copy of SEO Made Easy here